Wednesday, 5 December 2018

What To Avoid When Building A New Business Website



One of the best things about establishing a new business website is that, these days, you can do it yourself without any coding skills. Many business owners think they need to outsource the task or end up falling into one of the common website-builder pitfalls online that overcharge or under-perform. Follow these tips to learn exactly what to avoid when building your new business website and ensure the best possible face for your business on the web. 

Overpaying for Designs, Software, and Services 

Perhaps the most tangible benefit of building your own website is that you'll save hundreds, if not thousands, of dollars in the process. Professional, custom-coded websites can cost an order of magnitude greater than what you can build the same website for using free and inexpensive resources. 

Some of the mandatory expenses you'll face when building your website include a domain name, website hosting, and any premium themes or designs you wish to use. There are free themes and plugins for various site features, however, which come in handy when you're on a tighter budget. 

You should expect to pay $10 or $20 per month for web hosting if you're running a small or medium-sized business website. It's usually best to go with a Virtual Private Server (VPS) hosting service if you want more control and flexibility, but if you're looking for a less expensive solution you can find shared hosting packages for less than $10 per month. 

Bear in mind, shared hosting solutions aren't as good when it comes to SEO, security, administrative control options, or getting traffic to your website as you'll be sharing resources with hundreds of other websites. Larger websites can use dedicated servers or premium VPS hosting at various price points, usually less than $200 per month. 

Most business websites will benefit greatly from a premium business theme for WordPress or another Content Management System (CMS.) Such themes can be found at TemplateMonsterThemeForest, or other third-party CMS template developers. Premium themes and templates allow for more control over how your website looks, include advanced design features, and removal of developer copyright notices. Such themes tend to cost around $60. 

Using Unprofessional Resources 

There are countless companies vying for your business in the web design industry. Don't pay attention to offers that seem to good to be true or remove control over your content from you as a business owner. It's best to avoid the billed-monthly total website services if you're on a budget or desire the option to install plugins and other software on your server. 

Most of these companies don't allow root server access and will restrict your customization options quite a bit. Instead, look for a professional web hosting company, which may or may not have website builder software, that allows you to install your own instance of WordPress, Joomla, or another free CMS. 

Another pitfall to avoid when building your own business website is the score of 'free' themes, and even 'free' hosting offers, from less scrupulous developers and hosting companies. The so-called 'free' web hosting comes with major drawbacks and will most likely cost your business more in the long run. That's because these services place ads on your content, fail to implement website security protocols, and often fail to load when visitors call for your website. 

Legitimate and useful themes and graphics can be found for free from the major developers and on the official WordPress repositories listed above. If veering out into less-utilized development companies then look for a good customer service number and money-back guarantee to ensure your satisfaction. 

Ignoring Search Engine Optimization 

It's tempting to think that if you have great content, solid writing, and high-resolution graphics then your website will automatically do well in search engine results. This perspective is great but lacking attention to a major factor in web traffic: SEO. 

Search Engine Optimization includes not only creating quality content but adding descriptive meta-tags to your images and media, defining your pages by either editing the HTML or using a free plugin like YoastSEO, and other tasks to help search engines and users identify parts of your site. 

Remember to create thumbnails for larger images to help your website load faster and to optimize your images by compressing them whenever possible. You can use the free ImageCompressor tool to make sure you're not putting unnecessary burden on your users' bandwidth or patience. 

All you need to build an amazing business website is a reasonable hosting package, a domain name, a theme, and some high-quality content. Keep SEO in mind when building your site and add descriptive tags wherever possible. Avoid free and unscrupulous hosts and development companies and use services with a good refund policy so you don't have to worry about having any regrets about your site's resources. Optimize your images and check out the free themes and plugins for WordPress before jumping to a premium theme if your on a less-relaxed budget and you'll have a website as good as any household-name company's.


No comments:

Post a Comment

Follow Us @soratemplates