Monday, 2 April 2018

Top Influencer Marketing Trends to Witness in 2018

With the slow decline of traditional marketing media including radio and TV, brands are now focusing on the Internet and social media platforms to reach out to their target audiences. However, it is easier said than done, since the level of competition on these social media platforms is pretty high. Promotional and sponsored content are losing their effectiveness due to their growing similarity to organic content; therefore, brands have decided to change their approach to social media marketing.

With this change in approach, businesses now largely collaborate with influencers who help brands to engage with their followers in a more authentic way. Influencers help the brands to tell their stories and pitch their products and services in a less direct manner.
Here are some of the Influencer marketing trends that brands must look out for in 2018.

      More focus on video marketing: This marketing trend has been dominating the web since 2017, and its success, as well as, engagement ratio reveals enough evidence of it prevailing this year as well. Due to the appealing nature of the video content, more and more influencers are continuing to include video marketing techniques in their Instagram profile. Also, if you are trying to run your brand’s promotional campaign on the social media, ask your prospective influencer to develop more video content. It can be in the form of Q&A, behind the scenes, product reviews, and so on. Their quality of video content will give you an insight into their competency level and you can pick the right influencer to partner with.

      Instagram stories will keep dominating: Influencers were the key people behind the success of Instagram stories. They made this feature fun and engaging, which allowed brands on Instagram to gain more followers. In case you are looking for doing something outside the box with your Instagram stories and engage a large audience base, you can consult authentic online sources like This influencer marketing trend on Instagram has allowed brands to add links, create ads with an effective call-to-action and much more.

      The service charge will rise: As influencer marketing will skyrocket and influencers will receive more offers to partner, brands will need to fix their budget accordingly. The service charge in terms of the value of influencers will drastically increase in 2018. Influencers will become more selective with their partner of choice, which will make their demands higher and as a result, you might have to pay more for a long-lasting and profitable business relationship.

      The credibility of influencers will become more critical: The success of influencer marketing entirely depends on their credibility on the social media platform and how well they respond to their followers. For example, a social media figure with a large number of followers will not benefit your brand if he\she fails to connect with the audience. Collaborating with fake influencers will do more harm than good to your brand. Therefore, do a lot of research before engaging with an influencer on the social media.

Final Thoughts

Ultimately, it is a true fact that influencers have the capability to boost your status on social media as a brand. Finding the right influencer is the key, someone who will agree on a reasonable budget, as well as, will provide you with quality followers. 

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